Facebook Partner Categories Now Available In Australia: How Brands Stand To Gain

Facebook Partners Categories is now finally available in Australia. It is a powerful feature that allows marketers to extend their brands to target markets that show key attributes relevant to their offerings. More importantly, the brand reaches people inclined towards their services/products based on their offline or off-Facebook activities.   What Facebook Allowed Previously Until…

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Here’s Why Facebook’s News Feed Has As Much Impact On Your Brand

Facebook has been testing a new feature that could have real impact on its News Feeds. However, the burning question is whether this could also impact brands. As with previous rollouts from the company, any changes on how people see content may mean revised social media dynamics for companies. New User Option As have been…

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Facebook Pages Organic Likes In Detail: What the Stats Are Saying

Facebook Pages have been a well debated platform online. There is always the constant question whether it brings businesses the online advantage they want. Fortunately, businesses may now have the answer as recent stats suggest that Facebook Pages do get the hits. Key figures from Locowise, a social analytics and reporting firm, suggest the following:…

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How To Create Quality Content For Your Brand On Social Media

Does creating quality content for my site and social media accounts really matter? Would anybody notice if I misspell words or if there are errors on my copy? Will my target audience really read the contents of my page? Would anybody care if I posted a poor copy about a certain topic? Should I continue…

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Pinterest and Instagram: The Rise Of Visual Social Media Marketing

How can your business make more of an impact on social media with the use of Pinterest and Instagram? It only takes one glance to capture a reader’s attention! That is the reason why newspaper and magazine editors pick the best photos for the front page of their publications, and why advertising companies spend countless…

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Why a Community Manager is the key to Social Media Marketing success?

  The emergence of social media marketing has given birth to a new type of role called Community Manager. This role is growing in importance and frequency as customers begin to understand the significance and genuine advantages the role represents to them.   A Community Manager contributes a great deal to the client he or…

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