yoursocialvillage-faq-150x150Q: Will you look after my social media marketing for me?

A: Yes. Social Media is not a one-size-fits-all approach, and we know you have enough to do, which is why we have several social media services and solutions for you to choose from. We consult with you first and design a Social Media Strategy that is relevant for YOUR business and audience. From there, we will take care of everything for you – from planning to execution – so you have more time and the peace of mind that your social media influence and marketing is working for you.

 

Q: How will you accurately “talk” on my behalf?

A: Like any professional services provider, our role is to work with you to understand your business, your vision and objectives, and how we will translate those in the content that we will create for you.

You have the opportunity to review and approve all content to ensure their accuracy and authenticity. Our role predominantly is to provide a consistent message to your clients based on the briefing and raw material you provide. We also encourage you to supplement our posts with your own ad hoc content to further increase your social media authenticity and immediacy.

 

Q: What happens if our site is “attacked” or we get negative comments that can damage our reputation?

A: One of the major risks and concerns for a company is the potential of brand and reputation damage. There are hundreds of examples where social media has gone bad and affected the company negatively. However, this is not a reason to hold back from engaging in social media!

Your Social Village has unique technology that allows you to automatically remove inaccurate or inappropriate content that can have an impact on your reputation. This technology can also extend to managing who, how and when social media is used in your organization, thereby potentially eliminating any accidental or malicious misuse of social media – be it mistakenly sending out a customer database on Facebook or an inappropriate Twitter post at 2 in the morning after a big night out.

 

Q: Why do I need social media?

A: You don’t need social media, but using social media will certainly help in the marketing and promotion of your brand and your company’s long-term success, especially in the sales department. You can choose to stick with traditional marketing approaches for your business, but the reality is the most successful marketing strategy has changed from even 12 months ago. Some of your competitors are already using social media successfully to take market share from you, and here is the opportunity for you to do something about that. People prefer to discover products and services on the Internet and to hear the views of their friends and people they trust.

Social media delivers word of mouth referrals, which is the most trusted and persuasive source of information for more than 90% of all consumers. Today, less than 11% of consumers are prepared to trust the messaging delivered via traditional advertising.

 

Q: What are the best social media platforms and strategies for my business?

A: That’s a good question which we can’t answer until we get to understand more about you, your business and your potential social media audience. Certain applications and social media platforms are good for specific requirements and in some cases, potentially up to 4 or 5 major applications might be the right approach for you.

The easiest way to solve this question is to get Your Social Village to undertake a feasibility study, and we will provide you with a report with recommendations on which applications will provide the best return for you. To get yours, call 1300 199 320 or email us at info@yoursocialvillage.com

 

Q: Can social media help in both B2C and B2B businesses?

A: Most businesses today can get value from social media, regardless of whether you’re focused on raising consumer awareness or your priority is to identify new business customers.

If you’re a business-to-consumer business, the goal of social media is to grow your REACH and create social influence.

If you’re a business or company who provides products and services to other businesses, the core goal of social media is LEAD GENERATION. Often the best solution revolves around enhancing your brand reputation or industry leadership.

There are specific approaches that are ideally suited to achieve exactly that. Many businesses want to be able to increase their touch base with their customers, typically by enhancing customer support. This requirement can also be met by launching campaigns designed to enrol your customers into your social media applications. We have seen excellent results from B2B clients implementing this type of approach.

Often business-to-business customers sell to a small group of businesses that trade on your behalf to the consumer. In these circumstances, there are specific strategies that should be deployed to generate consumer pull-through.

 

Q: How long does it take before I’ll see the effects of social media marketing?

A: Social media can have a very immediate impact or a longer-term impact depending on the strategy and objectives. Often, multiple additional factors need to be taken into account if immediacy is the primary objective. The key is to ensure your social media strategy is aligned to a set of agreed business outcomes that can easily be tracked and reported against. Your Social Village will provide your business with guidance and help set your expectations on what you are likely to experience.

 

Q: Social media is too expensive and I don’t have the time to employ it.

A: Contrary to popular belief, Social Media is in fact incredibly cost effective as enrolment and engagement is free. However, to do it well and with the correct integration with your overall marketing strategy, choosing the correct applications, undertaking the online conversations, writing blogs and monitoring feedback is a labour-intensive activity, which can be the equivalent of a part-time or even a full-time employee.

The fact is that if you’re just playing around or lack the time or skills to do this yourself effectively, you’re only wasting your time, energy and money. By outsourcing the responsibility to a specialist that can advise on strategy, marketing, security and the various pitfalls with social media, not only will you greatly enhance your ability to grow your business, it also frees you to complete other tasks that you would rather be doing.

 

Q: Why are you a better solution than me doing social media using my own staff?

A: Great question! Your Social Village has the expertise, efficiency of scale and access to the very latest technology to ensure we will always be a less costly alternative than pushing this responsibility to your own staff. Social media marketing is all we do!

In addition, we provide very sophisticated tools designed to protect your brand against identity theft, inappropriate posts that threaten your reputation, and ensure you remain compliant regarding ACCC, ASX and AASB requirements.

Our tools will also provide in-depth analysis of brand sentiment, plus the ability to compare your brand versus your competition over time. You can acquire these tools at your own expense or you can leave it to the experts to do it all on your behalf. We will almost always be significantly less expensive than opting to do this with your own staff.

 

Q: I can do it myself, why do I need you?

A: You can do it all yourself without question, and if you have the budget, time, expertise and resources available, then this is the very best option available to you. On the other hand, if you lack any or all of the above elements, then why not let Your Social Village take over this responsibility on your behalf?

One of the key tenets of social media is consistency and immediacy of responses and commentary. Unless you intend on maintaining a daily presence and responding to questions and comments daily, placing new material daily including professionally written blogs and re-postings, your following will likely diminish over time instead of growing. It’s up to you to do the best you can for your brand and your business, which is why we are encouraging you to consider allowing Your Social Village to do your social media responsibilities even if you do have the time to do it yourself. Free your time and focus on the things you do best.

 

Q: What sort of Return on Investment can I expect?

A: This is a question that is often asked of social media, but rarely of more traditional forms of advertising. The key difference is you can very accurately track where your social media dollar is providing the best return.

Your Social Village will provide the reports that will allow you to identify your major followers, identify the best time to connect with them, learn which applications and platforms are best placed to reach them, what online information they are looking at and how long they are spending on each platform or page. A Queensland home builder knows that for every 100 people who are directed to his website from the business Facebook page, he will make 4 sales in excess of $100,000 each. That is a real return on investment.

For more information about any of our social media services or if you have a question you’d like some advice on, call us at 1300 199 320 or email us at info@yoursocialvillage.com. We’ll answer your email within 24 hours. Contact us today.

 

FEATURED DOWNLOAD -

close-link
FEATURED DOWNLOAD -

How Businesses Large And Small Are Using Chatbots Today To Close Sales And Build Unparalleled Customer Databases At An Affordable Cost

DOWNLOAD NOW
close-link