We have created a four step process to build an authentic, relevant and engaged social media presence for our clients.
High quality and consistent content forms the foundation of all social media strategies. For your followers to want to like and engage with your pages, you need to have content that is relevant to them and their interests. You also need to be posting regularly (multiple times per week) so that you are keeping your brand top off mind.
Once there is this solid foundation in place, we then move to the next step of Growth. This is where we target your specific demographic client to grow your followers and fans. Using unique services and software as well as digital marketing campaigns such as Facebook paid ads, we are able to target clients by interest, age, postcode etc, which will result in a follower base that is genuinely interested in what your company and brand has to say. A key outcome of this step is we are able to start providing reports that can accurately track how social media is returning a positive result on the investment made in the platforms and ads.
When we reach a follower base of over 500 followers, we are then able to start tactics to engage with your followers on your platforms. Often we will begin modifying the content to be more about your community than the brand. We will post content that can be more generic but attributed in value to you by your followers. We will also start using techniques such as competitions, give aways, like and tag campaigns etc that can often be integrated into other campaigns. We will also look to create and track specific calls to action to be able to continue our tracking and reporting of the return on the social media spend.
Once you have an engaged community, you are then truly able to leverage the investment you have made. Often at this phase you are receiving real measureable outcomes and more than likely positive revenues on your expenditure if that is a key business outcome you have identified. It is here we may look to introduce other social media platforms that will adopt a different but integrated engagement with a potential new group of followers. We may look to introduce other strategies and possibly technology such as Messenger Chatbots to create a highly segmented database of customers and prospects which provides you with the ability to do push notifications with truly amazing open rates – sometimes open rates of 100% have been achieved by our clients. And this is also the time when we will look at adding eCommerce functionality where appropriate including social media “shops” such as Shopify.
We are a sociable bunch and our new business comes primarily from recommendations & referrals from clients & friends who know how we work. We don’t think that salesmen should do all the talking for us and so we recommend that you speak directly to our clients to understand who we are and what we do. Our social media pricing is completely bespoke and is based on your current situation and your objectives.